Someone is trying to trick you.
They have started using this marketing word, and it’s working. What’s the word?
Local.
“Local” is the new “healthy.”
But my, oh, my, how the falsehoods abound.
(Quick disclaimer: I don’t think “local” is the only criteria for good food. I think rearing practices trump nearness of raising critters or veggies. Every crop-duster and chicken CAFO is local to somewhere. But… ... Continue reading | 3 Comments